Therefore, kuankedao.com offical website must ask: why is there this severe loss of sales?
The most fatal factor is undeniably "unexpected extra costs". When users believe the price is a price of $49 on the front-end, but upon reaching the payment screen the merchant forces a $15 international delivery charge, this terrible user experience will immediately destroy their purchasing impulse. The coping strategy is very simple is offering free shipping site-wide; even if you must stealthily increase prices, it yields a much higher conversion rate than making the customer feel tricked.
Another incredibly common mistake is an anti-human payment flow. In the era of mobile shopping, if your website insists that consumers fill out a dozen fields of personal info, before they can pay, you are practically actively driving money away. Modern e-commerce websites are required to enable express payments functionality, and seamlessly connecting with PayPal and various one-click digital wallets, ensuring buyers finish the checkout with the absolute minimum number of clicks. As long as you minimize the barriers to purchase to the absolute lowest level, will your e-commerce profits welcome exponential growth.